Lash result
Set the priority between volume, length, curl, separation and definition.
Mascara manufacturer · Private Label, OEM & ODM
Private Label Mascara
Develop a private label mascara around volume, definition, curl, length or everyday separation. Luxa pairs the formula with the brush, wiper and tube to create the application experience and branded presentation your customer expects.
- Product type
- Lash mascara
- Reference format
- Volumising, lengthening, defining or water-resistant direction
- Development route
- Private Label, OEM or ODM
Share the lash result, wetness, buildability, removal target, brush profile, tube reference, destination market and expected quantity.
Product configuration
Develop the formula, brush and wiper as one mascara system.
Luxa develops mascara formula, brush and wiper combinations around your lash-performance requirements. Customise volume, length, separation, wear and removal alongside your tube design.
- Performance direction
- Volume, visible length, curl support, definition, separation or balanced everyday result
- Formula character
- Creamy, fluid, quick-setting, flexible-film or buildable wax-led direction
- Wear target
- Everyday wear, easier removal or greater resistance to moisture as development targets
- Brush profile
- Fibre or moulded brush with length, diameter, taper and bristle geometry selected to brief
- Wiper and dose
- Wiper restriction tuned with formula viscosity and brush loading
- Tube system
- Tube, neck, wiper, cap, stem, brush, decoration and carton reviewed as one assembly
Customisation options
Customise the lash result through formula, brush and dose.
Luxa combines the formula and chosen applicator in product samples, so you can compare brush loading, separation and colour deposit in use.
Product experience
Control the product from withdrawal to the final lash pass.
Wiper resistance, brush loading, root placement and the way the formula builds create the true mascara performance.
- At withdrawalThe wiper removes excess while preserving useful brush load.
- Through the lashesBristle geometry separates, deposits and reaches the intended areas.
- At removalWear and removal are developed around the cleansing experience you want.
From customisation to launch
Develop your mascara from lash-effect reference to finished product.
Luxa brings the formula, brush and packaging together so you can compare samples and choose the mascara experience that fits your brand.
Global Market-Readiness Support
Shape your cosmetics collection for the markets you serve.
Luxa supports beauty brands selling across the US, EU, Australia and Asia Pacific. Share your sales channels, customer preferences and packaging languages so we can help plan a collection that fits your market.
Luxa manufacturing capabilities
Global experience behind your finished product.
Luxa connects product development, production, quality control, packaging support and launch planning in one custom product flow.
Luxa coordinates custom formula development, shade matching, packaging sourcing, filling and finished-product assembly around your specifications and launch schedule.
Choose your development route
Choose the mascara development route that fits your starting point.
The right route depends on whether you are selecting an established base, supplying a defined benchmark or developing a more original product specification.
Private Label
Begin with an established mascara route, then select shades, packaging and branded presentation.
OEM
Manufacture against your supplied formula, benchmark or defined performance and component specification.
ODM
Develop a more original mascara concept with Luxa, including formula, colour, performance and packaging direction.
Buyer brief
Tell us about the product you want to launch.
Share your preferred formula, shades, packaging and quantity. Reference products or images help us recommend options for your collection.
- Target market, audience and channel
- Priority lash result and application benchmark
- Formula wetness, buildability, wear and removal target
- Brush material, geometry and reference component
- Tube colour, decoration, carton and shade plan
- Expected quantity, launch timing and reference products
Buyer FAQ
Questions to resolve before development begins.
Can Luxa develop volumising or lengthening mascara?
Yes. Share the lash effect you want to prioritise: volume, visible length, curl, definition or separation. Formula and brush samples help you compare how the product builds across successive coats.
Can I choose a custom mascara brush?
Fibre and moulded brushes offer different deposit and combing characteristics. Share a brush reference, preferred size and quantity to explore component options.
How should I compare mascara samples?
Use the same number of coats and compare separation, product buildup, set time, smudging, flaking and removal. A clear reference product helps Luxa understand the finish and wear experience you want.
What does the mascara wiper do?
The wiper sits inside the tube neck and removes excess formula as you pull out the wand. Matching it to the brush helps control product load, clumping and mess.
Create your product with Luxa
Develop a mascara with a precise lash result, brush and dose.
Tell us your preferred lash effect, brush style and quantity to start your mascara project.