Base texture
Set fluidity, spread, play time and dry-down for fingers, sponge or brush.
Foundation manufacturer · Private Label, OEM & ODM
Private Label Foundation
Create a private label foundation around coverage, finish, shade depth and undertone. Luxa coordinates pigment dispersion, wear benchmark, custom shades, dry-down, pump or bottle selection and range architecture.
- Product type
- Liquid foundation / complexion base
- Reference format
- Sheer, medium or fuller-coverage liquid and emulsion
- Development route
- Private Label, OEM or ODM
Share the coverage, finish, shade architecture, undertone references, oxidation concern, applicator, component, destination and quantity.
Product configuration
Build coverage, finish and shade architecture before finalising the pack.
Luxa develops a coordinated foundation range around your coverage, finish and shade requirements. Formula texture, pigment dispersion and dispensing are matched to your preferred application.
- Foundation format
- Fluid tint, serum-like base, standard liquid foundation or richer emulsion
- Coverage
- Sheer, light, medium, buildable or fuller-coverage appearance
- Finish
- Natural, satin, soft-matte, luminous or dewy direction
- Shade architecture
- Depth and undertone matrix designed around the intended customer and channel
- Wear and dry-down
- Set time, transfer, comfort and oxidation benchmarks defined for assessment
- Dispensing system
- Pump, airless bottle, squeeze tube or doe-foot component matched to formula texture
Customisation options
Develop a complexion range that can be matched, reproduced and replenished.
A clear depth-and-undertone system helps customers find their shade and makes the range easier to organise and replenish.
Product experience
Design for blending, building and a credible dry-down.
Customers experience foundation across application method, working time, coverage build and the shade they see after the formula settles.
- At dispenseA controlled dose supports consistent coverage.
- During blendingSlip and play time allow even distribution before set.
- After dry-downThe settled shade and finish complete the complexion look.
From customisation to launch
Build your foundation range from formula and shades to finished packs.
Luxa sequences master-formula, shade, dry-down and packaging decisions so the range can move into controlled production.
From brief to finished pack
Explore the steps from early samples to finished packs for this product category.
Packaging reviewBottle, closure and carton options are compared side by side, so fit and presentation are judged as one pack. 
Development samplesEarly sample rounds are compared side by side. Each container needs a version code before feedback is recorded. 
Bench developmentSmall bench batches let texture and finish be adjusted before a direction is chosen. 
Reference samplesAn approved sample can be kept as a physical reference alongside the written specification. 
Pack inspectionFinished units are checked by eye and placed into divided cartons for protection in transit. 
Carton packingRetail cartons are closed and grouped into shipping cases. 
Storage & dispatchPacked cases are staged on shelving and pallets ahead of dispatch.
Global Market-Readiness Support
Shape your cosmetics collection for the markets you serve.
Luxa supports beauty brands selling across the US, EU, Australia and Asia Pacific. Share your sales channels, customer preferences and packaging languages so we can help plan a collection that fits your market.
Luxa manufacturing capabilities
Global experience behind your finished product.
Luxa connects product development, production, quality control, packaging support and launch planning in one custom product flow.
Luxa coordinates custom formula development, shade matching, packaging sourcing, filling and finished-product assembly around your specifications and launch schedule.
Choose your development route
Choose the foundation development route that fits your starting point.
The right route depends on whether you are selecting an established base, supplying a defined benchmark or developing a more original product specification.
Private Label
Begin with an established foundation route, then select shades, packaging and branded presentation.
OEM
Manufacture against your supplied formula, benchmark or defined performance and component specification.
ODM
Develop a more original foundation concept with Luxa, including formula, colour, performance and packaging direction.
Buyer brief
Tell us about the product you want to launch.
Share your preferred formula, shades, packaging and quantity. Reference products or images help us recommend options for your collection.
- Target market, customer profiles and sales channel
- Texture, coverage, finish and wear benchmark
- Depth range, undertones and initial shade count
- Application method and dry-down or oxidation concerns
- Pump, bottle, tube or applicator reference
- Quantity per shade, launch timing and sample preferences
Buyer FAQ
Questions to resolve before development begins.
Can Luxa develop a foundation range for different skin tones?
Yes. Plan the range by shade depth and undertone, including the warm, cool, neutral or olive tones relevant to your customers. Share colour references and quantities per shade to start the range discussion.
Why compare foundation immediately and after dry-down?
The appearance can change as foundation settles on skin. Comparing both stages in the same lighting helps you choose a shade and finish that suit the intended customer.
Which packaging works best for liquid foundation?
A pump offers measured dispensing, a squeeze tube is easy to carry, and a doe-foot allows direct placement. Formula thickness, preferred dose and retail presentation guide the component choice.
How should I choose my first foundation shades?
Use customer profiles and channel demand to prioritise depth and undertone coverage. Plan quantities per shade and a replenishment strategy alongside the initial range.
Plan this product
Create your product with Luxa
Build a foundation range around your customers, shade range and finish.
Share your coverage target, shade plan and packaging preference to request foundation samples.